BUY Product RED

The Global Fund to Fight AIDS, Tuberculosis and Malaria was established in 2002, with the support of the world's leaders and UN Secretary General Kofi Annan, to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of greatest need by supporting locally-driven strategies. To date, the Global Fund has committed US$7 billion to 460 programs in 136 countries.

The Global Fund is an innovative partnership of governments, non-profit organizations, and the private sector, working together to rid the world of AIDS, tuberculosis (TB) and malaria. Its sole purpose is to raise funds and make grants to countries, organizations and communities that urgently need financial help to allow them to respond to these epidemics. The Global Fund continues to fund grants dependent upon proven results and targets achieved.

Many thanks to you for purchasing (RED) products: In May, $1.25 million of the first (RED) money received by the Global Fund flowed to Rwanda. This has gone towards the Rwandan Ministry of Health's comprehensive HIV/AIDS programs, mainly to provide anti-retroviral treatment for children and adults in a third of the country.

During the week of September 11, 2006, $4 million of (RED) money flowed to Swaziland. Derek von Wissell, director of National Emergency Response Council on HIV/AIDS, described where the money will go: "First, a large portion of the money will be directed to orphans - feeding them, keeping them in school, protecting them and offering them a future. Second, some of the money will help support the treatment of people on anti-retroviral therapy. (RED) is saving lives. (RED) is helping orphans survive and giving them a better future. (RED) will make a difference."

On September 19, a further $5 million of (RED) money was disbursed to Rwanda, in response to their latest request. This funding will go towards further supporting the Ministry of Health's national treatment and prevention program.

Additional disbursements of funds will be made to these programs as they continue their lifesaving work and achieve tangible, measurable results. Also, due diligence is now being conducted to select the third (and potentially fourth) grant for the (RED) portfolio, which we expect to add towards the end of 2006/beginning of 2007.

Global Results:
In less than four years, the Fund has achieved some substantial results. By January 2007, Global Fund financing provided:

· 770,000 people with treatment for HIV and AIDS
· nearly 9 million people with voluntary HIV testing
· more than 1 million orphans with care and support
· 2 million people with treatment for tuberculosis
· more than 22 million people treated for malaria
· nearly 18 million families with insecticide-treated mosquito nets
The Global Fund has selected several established grants for distribution of (RED) money in Rwanda and Swaziland.

To read Impact Stories about beneficiaries of (RED) money in Africa, click on


Cajun Tiger said…
While I appreciate what they are attempting and every little bit helps. I heard that less than 10% of the money for the Red products acuatlly go to help. I'll stick with supporting Children's Cup and others like that who are doing more than helping with AIDS but also bringing the Hope they need even more.
Carole Turner said…
People will shop, they will buy shirts, phones, shoes, even if only 10 percent goes to help, that is 10 percent more then what would go to help if I buy a none RED product so I will buy RED.

I say, absolutley support Children's cup, we do, but I think the RED campaigne raises awarness and each merchandiser is very clear how much is going where.

Ragamuffin Soul has a great post about this also on his blog
Cajun Tiger said…
And if they are shopping for something they need then I totally agree. However, it's the people who will go buy the stuff just b/c it is the "in" thing to do thinking they are doing so much good when they could have taken the $200 they spend on the phone of which less than $20 will go to help and instead sent the whole $200 to help.

I can't find it right now, but there was an article I read a couple of weeks ago that showed how campaigns like this in most cases actually do more damage to the cause then good. As with everything, always do the full reasearch.
Carole Turner said…
See this article:

here is part of it...

....A Red-Hot Initiative

The latest product of Bono's creative energies is Product (RED), an innovative approach to fighting AIDS in Africa developed with activist Bobby Shriver in 2006.

Designed to find a new approach outside of traditional philanthropic channels to engage the private sector and consumers and raise cause-related funds, the project has resulted in a proliferation of products sharing a deep crimson hue. These include the Red Apple iPod, Red Motorola Razr, Red Gap Jeans, and American Express Red Card.

Just as he did with debt relief, Bono schooled himself on the science and pharmacology of HIV and the AIDS epidemic for Product (RED). Medical and health-care experts comment that he knows as much on the subject as any scientific journal editor, and when Bono talks about Product (RED) his insights about marketing budgets, consumer demand, and the business model are as sound as any chief executive or venture capitalist.

Bridging a Divide

When asked how such a project could possibly work, Bono explains that it's a function of where the science has progressed regarding AIDS treatment and the power of the marketplace to channel resources. "AIDS is no longer a death sentence," he says. "Just two pills a day will bring someone who is at death's door back to a full life. These pills, which are available at the corner drugstore, cost less than a dollar a day."

But since the poorest people in Africa earn less than a dollar a day, they can't afford to buy the medicine and they die, at the alarming rate of 6,500 people a day. "It's unnecessary," Bono says. "It's insane."

A key part of the motivation for picking the issue of AIDS in Africa is that it's an entirely winnable "war" -- the medicine is inexpensive and readily available. But while people want to help, they aren't necessarily prepared to go out of their way or spend extra money to do so.

On the flip side, companies would like to wrap their brands into the conscientious consumerism that's driving billions of dollars of purchasing power, but competition and shareholder activism are so acute that they can't afford meaningful corporate contributions to even the most important causes.

Bono's leadership genius is in devising a way for consumers to go about their normal lives and make purchasing choices that meet their needs while appealing to their desire to help, and for companies to win more business thereby funding the dollars they direct to pay for inexpensive medicine to solve Africa's AIDS crisis.

Another articel..

...The Bono-backed (PRODUCT)RED charity has hit back at recent reports suggesting its fund-raising and awareness campaign has failed.

It has been suggested that the charity and its partners have spent in excess of $100 million on marketing only to raise just $8 million for the Global Fund To Fight AIDS in Africa. These suggestions first surfaced in a report on AdAge.

and yet another..

I've done my research.

There is one ultra conservative site that blast RED, (on three pages of a google search) as to be expected since anything done by anyone other then fellow ultra conservatives is treated as such on that kind of site.
Cajun Tiger said…
Another good one is here...feeling better about it now =) $25 million is $25 million no matter how you look at it!

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